{"id":4650,"date":"2021-10-03T02:00:00","date_gmt":"2021-10-03T07:00:00","guid":{"rendered":"https:\/\/medecinsdumonde.ca\/?post_type=actualite&p=4650"},"modified":"2026-10-02T04:31:44","modified_gmt":"2026-10-02T09:31:44","slug":"soigner-sans-juger-la-nouvelle-campagne-de-medecin-du-monde-signee-tux","status":"publish","type":"actualite","link":"https:\/\/medecinsdumonde.ca\/en\/article\/soigner-sans-juger-la-nouvelle-campagne-de-medecin-du-monde-signee-tux\/","title":{"rendered":"Heal Without Judging, M\u00e9decins du Monde\u2019s New Campaign by TUX"},"excerpt":{"rendered":"

The organization M\u00e9decins du Monde Canada, which fights for universal access to health, is launching a new campaign titled Heal Without Judging, created in collaboration with the agency TUX. The campaign aims to present M\u00e9decins du Monde\u2019s mission to the public, but above all to highlight the reality of people who live in the blind spot of public health services.<\/p>\n","protected":false},"featured_media":4651,"template":"","actualite_type":[8],"actualite_sujet":[177],"action_combat":[],"mdm_pays":[],"class_list":["post-4650","actualite","type-actualite","status-publish","has-post-thumbnail","hentry","actualite_type-national-actions","actualite_sujet-care-without-judgment"],"acf":{"mise_en_avant":false,"chapeau":"The organization M\u00e9decins du Monde Canada, which fights for universal access to health, is launching a new campaign titled Heal Without Judging, created in collaboration with the agency TUX. The campaign aims to present M\u00e9decins du Monde\u2019s mission to the public, but above all to highlight the reality of people who live in the blind spot of public health services.","cta_type":"aucun","cta_lien":"","contenu":"

<\/figure>\n

\u201cAccessing care when living on the margins of society in Quebec is extremely difficult. Stigmas persist, and there are gaps in our system, which we nevertheless call universal. For Doctors of the World, providing care is much more than a medical act. It\u2019s about listening, adapting, and supporting anyone in need, without judgment<\/em>,\u201d says Dr. David-Martin Milot, President of Doctors of the World Canada.<\/p>\n

The organization saw this campaign as an opportunity to do the same: meet people where they are, listen to them, support them, and give their stories a voice so they can be heard.<\/p>\n

\u201cShedding light on the health inequities that Doctors of the World fights\u2014and thereby contributing to social change\u2014is an incredible opportunity, one that the TUX team embraced with great commitment<\/em>,\u201d adds Elyse No\u00ebl de Tilly, Creative Director at Tux.<\/p>\n

The campaign presents the stories of Gail, Katerine, Emmanuel, Shane, Bobette, Sylvain, Dahiana, and Janet through video portraits, photos, and written accounts, while also featuring them prominently in a 30-second TV spot.<\/p>\n

\u201cThese weren\u2019t just small conversations we had with these people. It moved everyone deeply. But I think the fact that their stories touched us so much allowed us to treat them with respect and honesty<\/em>,\u201d says Joshua Lessard, Creative Lead at the agency.<\/p>\n

\u201cThis campaign wouldn\u2019t have been possible without the human and sensitive approach TUX demonstrated. Beyond the fact that it will be supported by media, the campaign is more documentary than advertising. We\u2019re simply lending our platform to give a voice to those who have stories to tell<\/em>,\u201d concludes M\u00e9lissa Cabana, Senior Communications Advisor at Doctors of the World Canada.<\/p>\n

Discover the campaign<\/a><\/p>\n

\"\"<\/figure>\n

Being told by a doctor that your delivery will have to be induced\u2014or risk serious consequences for your health and that of your child\u2014is a shock.<\/p>\n

Being told that you must first make a $5,000 deposit, with an additional amount of up to $20,000 to be debited after delivery, is perhaps even worse.<\/p>\n

Especially when you\u2019re awaiting permanent status on humanitarian grounds, like Alicia, and you have neither the $5,000 nor access to health insurance.<\/p>\n

For thousands of women like her\u2014who often work and pay taxes in Quebec\u2014the only way to receive care from the healthcare system is to wait until the last moment for their situation to be considered an emergency.<\/p>\n

Details:<\/h2>\n

M\u00e9lissa Cabana \u2013 Senior Communications Advisor
Cell: 514 799-8985 \/ melissa.cabana@medecinsdumonde.ca<\/p>\n

About TUX Creative Co.<\/h2>\n

Founded in 2010, TUX Creative Co. is a creative agency whose work stands out, avoids clich\u00e9s, and challenges consumer indifference at a time when reaching people is easier than ever, but truly connecting with them is more complex than ever. To fulfill its mission, TUX relies on a team of 80 employees. The company is B Corp certified and proudly committed to a better way of doing business. TUX actively supports the well-being of its employees, its community, and the environment, and helps the brands it works with do the same. The company has its own foundation, Karma, whose mission is to raise awareness, inspire, and take action to build a more responsible and united future through new community-driven, collaborator, or creator-led projects. To learn more: www.tux.co<\/a>.<\/p>\n

Credits<\/h2>\n

Client: M\u00e9lissa Cabana and Justine Pautr\u00e9 \u2013 Doctors of the World Canada
Agency: TUX Creative Co
Strategy: Sarah Patier
Client Partnership Director: C\u00e9cile Aubin
Creative Direction: \u00c9lyse No\u00ebl de Tilly
Creative Lead<\/em>: Joshua Lessard
Art Direction and Photography: Lian Benoit
Direction and Editing: Alex Miglierina
Client Partnership: Annie Woang and Charles-Ely Legris
Media: \u00c9velyne Tourigny
Production: Alexandra Quesnel and St\u00e9phanie L\u2019allier
Production Coordinator: Reatchy Legros
Director of Photography: Xavier Boss\u00e9
Camera Assistant: Charlie Laigneau
Color Grading and Online<\/em>: Astrid Tessier
Sound Recordists: Laurent B\u00e9dard and Tod Van Dyk
30-Second Spot Music: Montreal Jubilation Choir \u2013 The Storm is Passing Over<\/em>
Video Portrait Music: Feu Doux \u2013 Nous sommes d\u00e9j\u00e0 pass\u00e9s par ici, Feu Doux \u2013 Le soleil accroch\u00e9 \u00e0 nos t\u00eates, Feu Doux \u2013 Translations
Mix and Sound Design: Supersavant
Media Partners: Qu\u00e9becor, Publicit\u00e9 Sauvage, BLOOM
Production would like to thank: Jay Boivin, Will Aubu, and Youri Pelletier, La Maison Beno\u00eet Labre, and R\u00e9silience Montr\u00e9al.
Special thanks to Gail, Katerine, Emmanuel, Shane, Lydia, Bobette, Sylvain, and Dahiana<\/p>","temps_lecture":4,"legende_couverture":"","signature_nom":"","signature_role":"","signature_initiales":"","signature_avatar":"","communique_lien":"","communique_libelle":"","encadre_titre":"","encadre_texte":"","partenaires_titre":"","partenaires":null,"reseaux_partage":["facebook","twitter","linkedin","email","copy"],"evenement_date":null,"evenement_type":"","evenement_lieu":"","evenement_inscription":"","presse_afficher":false,"presse_surtitre":""},"_links":{"self":[{"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/actualite\/4650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/actualite"}],"about":[{"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/types\/actualite"}],"version-history":[{"count":1,"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/actualite\/4650\/revisions"}],"predecessor-version":[{"id":4652,"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/actualite\/4650\/revisions\/4652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/media\/4651"}],"wp:attachment":[{"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/media?parent=4650"}],"wp:term":[{"taxonomy":"actualite_type","embeddable":true,"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/actualite_type?post=4650"},{"taxonomy":"actualite_sujet","embeddable":true,"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/actualite_sujet?post=4650"},{"taxonomy":"action_combat","embeddable":true,"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/action_combat?post=4650"},{"taxonomy":"mdm_pays","embeddable":true,"href":"https:\/\/medecinsdumonde.ca\/en\/wp-json\/wp\/v2\/mdm_pays?post=4650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}